Google analyses quality and the chances users will click on the ad. The advertisers take part in the auction, but to pay more than the competitors does not guarantee that your ad will be exposed higher. And the trick here is that you can not buy a place in the rank. The most important is the rank of the ad – the higher, the better. The price of contextual advertising depends on many different factors. The search engine just forms a set of suitable ads that have relation to the general topic and, from time to time, repeats the exposed commercials. It helps the brand to maintain a strong and reliable reputation, taking care of the potential customer’s interests.įirst of all, the contextual advertisement is based on the user’s interests, something he/she has already been looking for. One of the benefits of Google contextual ads is that it does not take the user to the environment he/she would not like to go to. It tracks exclusively the keywords entered in the search bar, visited websites, and general spheres of interest. Not constrained by privacy legislationĬontextual advertising does not rely on intimate personal information for severe target advertising. All they require is a suitable contextual environment and certain keywords.Ģ. They do not need to analyze long and complicated algorithms of user’s behavior and search history. Unlike other types of advertising, for example, behavioral, Google ads do not demand a lot of resources. You can even be checking weather forecasts and see ads about pizza and pasta. However, Google will take into account this your interest, and the next time when you look for something, it may show you contextual ads which relate to the topic of pasta and pizza on the pages of other websites. For instance, you were looking for pizza and pasta, opened a few pages (these can be websites of cafés and restaurants or recipes), read information, and then you may even close your browser and forget. Let’s take as an example the same case with pizza and pasta. Google ads here are not aimed at immediate action. When we are talking about advertising in the networks, the system is different. The system analyses the history of requests and offers the ads which may help right away. In other words, it hunts for the “hot demand” users who are ready to buy/order at the moment. Thus, it is looking for the keywords and brings to the top Google ads with the closest keywords stuffing. As a result, these will be commercials from the pizza and/or pasta restaurants in your region, however, you were not looking for the restaurants. These are contextual ads, which, as Google thinks, match with what you are looking for. However, at the top, there will be a bar of results with a label “advertising”. When you enter anything in the search bar, let’s say, pizza and pasta, the search engine shows you a number of results that suit your request the best. We will stop on every kind in more detail. They can be of two types:Įvery search engine has got a special system for ads. In simple words, contextual ads “fit” a particular contextual environment. Today, we will speak about contextual advertising (read more here ): concept, benefits, how to launch, price, and why you should consider using it for your business. Everything is for business purposes, marketing, and advertising, aiming to catch the target audience and sell more. Search engine mechanisms track all users’ behavior, browsing history, and spheres of interests, age, geographical location, etc. Adverting in the modern marketing digital world is very flexible and tricky.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |